How do you promote a new company or a product? Definitely there are a number of ways in creating a buzz, and one can really be as effective as the other, depending on your audience. So, how do know which promotional strategy is most effective for your company? The article submitted by Marika McNoir at the articlecity.info has very useful tips and information which you might want to check out.
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Posted by: Roy in Business, HOPE, contest and promos, customer service, feedback & reviews, tags: 500, ads, advertisement, cheat, commercial, con, confuse, consumers, customers, globe, national bookstore, promos, safeguard, scam, shortchanging, sm-clark
Last Monday, May 19, we were at the National Bookstore in SM-Clark to buy some school supplies for this coming school year. Angel, my 10-year old daughter made sure to bring the Safeguard soap boxes to avail of discounts at the store - as the advertisement in the TV show. When we were paying our purchases which amount to over a hundred pesos, my daughter brought out the boxes. But the cashier told us that there is a minimum of P500 cash purchases before the discounts can be claimed.
Quite absurd and I must say, totally ridiculous because the TV commercial didn’t mention anything about the minimum purchase required. Seems to be that this the new trend in the promos now. Not divulging all the necessary information so customers won’t be able to avail of it. A way by companies to technically shortchanged the consumers.
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